F26AS00014 National Outreach and Communications Program

Healthy waters and abundant fisheries are the foundation of America"s outdoor traditions and give everyone the freedom to fish, boat, and enjoy the benefits of outdoor recreation. Participation in recreational boating and fishing are important to our nation"s economy, generating revenue for local communities and small businesses as well as larger retailers and manufacturers of boating and fishing equipment. State fish and wildlife agencies obtain revenue from the sale of fishing licenses and use these to leverage the Sport Fish Restoration and Boating Trust Fund to accomplish fisheries research and management, aquatic resource education, and boating and fishing access construction and maintenance. The U.S. Fish and Wildlife Service (Service) is seeking applications from eligible entities (eligible applicants) to implement the National Outreach and Communications Program (NOCP) through innovative programs that may be conducted at various geographic scales, ranging from local or state to regional or national levels. Applications must address one or more of the five purposes of an outreach and communications program, which are defined in the Sportfishing and Boating Safety Act of 1998 (16 U.S.C.777c-777g) as programs that: improve communications with anglers, boaters, and the general public regarding angling and boating opportunities;reduce barriers to access and participation in angling and boating activities;advance the adoption of sound angling and boating practices in the U.S.;promote conservation and the responsible use of the nation"s aquatic resources; andfurther safety in angling and boating. Funded efforts are expected to support at least one of the following key outcomes: increased participation in fishing and boating; enhanced public awareness and education about how and where to engage in these activities; targeted outreach using research-driven messaging; strengthened capacity among stakeholders to deliver effective outreach; and improved awareness of access to fishing and boating opportunities.Applications should also consider the needs of potential stakeholders such as state and federal agencies, industry, non-governmental organizations, and the angling and boating community. Applications should align with resource management priorities of state, tribal and federal agencies and include collaboration with those agencies when appropriate.Applications should demonstrate a clear alignment with relevant research and Recruitment, Retention and Reactivation (R3) best practices while advancing innovative approaches to public engagement. Activities should be evidence-based and designed to produce measurable outcomes. Expected outputs will vary by project but may include the creation and dissemination of outreach materials; digital and in-person engagement; participation in stakeholder training or technical assistance events; and findings from research or campaign evaluations. Funded efforts should build on existing knowledge, test new models, and contribute to the long-term sustainability of fishing and boating participation and aquatic resource stewardship.