Social and Behavior Change Communication (SBCC) Activity

The U.S. Agency for International Development (USAID)/Bangladesh intends to award a five-year cooperative agreement of up to $15 million. The purpose of the award is to generate demand for and increase the use of high quality maternal, neonatal, child and adolescent health (MNCAH), family planning (FP), nutrition, and tuberculosis (TB) services in Bangladesh through the use of social and behavior change communication (SBCC). The goal of this SBCC Activity is to increase health care seeking and adoption of healthy behaviors, through two objectives: 1. Increase exposure to and coverage of quality SBCC on key health behaviors, services, and health products, with a focus on Chittagong and Sylhet Divisions, and 2. Strengthen the Government of Bangladesh Ministry of Health and Family Welfare’s (MoHFW) ability to plan, develop, implement and evaluate social and behavior change communication at the central level and in Chittagong and Sylhet Divisions.