Description
The goal of the Comprehensive Platform for Integrated Communications Initiative (CPICI) Cooperative Agreement is to support the Recipient’s interventions and collaboration with the Government of Tanzania (GOT) to improve the health status especially of women and youth. The purpose is to support the Recipient’s program to foster positive health practices in households and communities through changes in social and cultural norms that will enable and maintain these practices. Specifically, USAID intends to support interventions consistent with a strategic approach of using social behavior change communication interventions to improve the health of Tanzanians, demonstrating a clear link between program interventions and health status outcomes. USAID seeks to support a program where messages are tailored to geographic, epidemiological and audience segments at the regional level. Because regional radio programs have proven successful in the past, USAID seeks to support a program that incorporates this type of radio as a core media channel. Beyond traditional media, USAID seeks to support a program that is expected to use innovative techniques and mobile technologies to support program quality, reach, and effectiveness. The principal partners for CPICI are Government of Tanzania agencies, United States Government (USG) agencies, other donors, implementing partners and multi-sectoral institutions. USAID seeks to support a program that leverages existing resources and social and behavioral change communications (SBCC) linkages between the central, regional, and Local Government Authorities (LGAs) and engage Community Health Workers (CHWs), public and private sector providers, and community and elected leaders. USAID wishes to support a program that will provide SBCC support and build local capacity for behavior changes needed to improve health outcomes in Family Planning/Reproductive Health (FP/RH), Maternal, Newborn, Child and Adolescent Health (MNCAH), Malaria, Human Immunodeficiency Virus/ Acquired Immune Deficiency Syndrome (HIV/AIDS), Tuberculosis (TB) and other selected health areas. The target populations of CPICI are women and youth, and because their health behaviors are affected by gender equity and power dynamics, these elements should be addressed in the Applicant’s approach. The Recipient of the CPICI award should establish and maintain a small central office in Dar es Salaam. As CPICI is envisioned as a national program with activities driven by and coordinated with other USAID Health Office awards (particularly the Comprehensive Health Service Delivery (CHSD) activity), the CPICI recipient is encouraged to co-located staff in offices of the three CHSD award implementers (once selected). The Dar es Salaam office is expected to facilitate national project coordination with the GOT and USAID/Tanzania, provide oversight to the activity, and support regions in which CHSD is not being implemented but which require SBCC interventions. CPICI regional office staff should coordinate with CHSD and other USAID activities as well as the Ministry of Health, Community Development, Gender, Elderly and Children (MOHCDGEC ) Health Education and Promotion Section (HEPS) on the ground and be responsible for regional to district-level training. USAID wishes to support a program that will plan, design, implement, monitor and evaluate to the extent possible with other partners. Because USAID/Tanzania expects the CPICI recipient to work closely with other USAID implementing partners, a key factor of success for the Recipient’s CPICI program will be strong coordination with other Mission activities. This coordination is expected to be fundamental to the success of the Recipient’s program, and the CPICI recipient will be expected to describe in detail in its application how its proposed program, will accomplish this in a meaningful and effective way.