NOI to Sole Source the Software Requirement to Monitor Earned Media Across all Media Types

The purpose of this contract is to secure a sole-source license software with Cision US, Inc., for its Cision Communications Cloud to monitor earned media across all media types and provide insightful analytics for SAMSHA. Cision US, Inc. is the incumbent contractor and possesses the needed capabilities for this requirement. Cision US, Inc is uniquely qualified to serve the needs of SAMHSA’s Office of Communications because it offers a very powerful and comprehensive media monitoring tool with access to more than 7 million global online media sources and will allow to 1) track and report on campaign, program, and organizational performance; 2) collect and organize key data points across print, online, broadcast, podcast and social content to build the foundation of SAMSHA earned media measurement program; 3) build end-to-end measurement programs that track campaign progress, attribute value, and demonstrate earned media ROI. Additionally, it is the only tool that integrates with SAMHSA’s Office of Communications existing media database, which has been developed over time using the Cision Media Database tool. This gives the Government access to more than 1.4 M professional media profiles, outlets and opportunities. Using another media monitoring tool would be incompatible, cost ineffective and cumbersome to the Government.