Web Analytics, Licensing and Technical Support Services

The Centers for Disease Control and Prevention (CDC) provides public health information and services through the web, electronic mail, in print, and over the telephone. The CDC, Office of the Director (OD), Office of Enterprise Communication (OEC) is responsible for providing the technical infrastructure, search engine, video streaming, web analytics and other services for the CDC.gov web portal and for the development of best practices for affiliated agencies and E-Government initiatives. Beginning in 2000, the government has used the analysis of web logs as a tool to understand web traffic to the portal and other websites in an effort to improve the presentation of information and data. The log analysis system was, in its initial stages, the state-of-the-art approach to web analytics. However, technology has evolved and newer mechanisms emerged that more accurately defines public activity on websites and enables more comprehensive and thorough analysis. The CDC Web Analytics service needs to capture, collect, and organize real-time data about websites. Comparison of this data will allow key increase in performance, improvement of test segmentation, alerts concerning online conditions as they develop. The purpose of this procurement is to acquire an advanced hosted web analytics service for CDC.gov and its related web properties to facilitate and improve the analysis and reporting of web traffic and user behaviors. The scope of work calls for a hosted, commercial off the shelf (COTS) web analytics service (Software Service), and the associated training, mentoring, consulting, and support required to meet the Government's performance objectives and comply with Government constraints. This competitive procurement is totally set-aside for 8(a) vendors.