Healthy Markets Activity

The overall goal of the Healthy Markets Activity (“The Activity”) is to grow a viable commercial market for HIV-related goods and services – such as condoms, HIV testing and counseling, and sterile needles and syringes – that is capable of meeting the needs of populations facing the greatest risks. The project design must leverage private-sector solutions, expertise, interests, and assets to identify market opportunities and catalyze market responses to local HIV epidemic priorities. It must articulate a phased transition that results in a measurable move from an environment where condoms and related products and services for HIV prevention and treatment are predominantly subsidized, to one where non-subsidized commodities, services and distribution channels are the norm. It will build on prior U.S. government (USG) investments in social marketing and subsidized distribution to further enhance access to HIV prevention and treatment while developing and field testing approaches that create business opportunities to address local HIV priorities.Activity effort will focus on achieving outcomes in the following three objective areas:Objective 1: to increase private sector and local investment in the market for condoms and other HIV-related goods and services;Objective 2: to increase demand for condoms and other HIV-related goods and services among key populations facing the greatest HIV risks; and,Objective 3: to increase private sector supply of condoms and other HIV-related goods and services among key populations facing the greatest HIV risks.