Marketing Innovation For Health

The United States Agency for International Development in Dhaka, Bangladesh (USAID/Bangladesh) is seeking applications for a Cooperative Agreement from qualified Bangladeshi Non-Government Organizations for the program entitled “Marketing Innovation For Health.” USAID plans to award one cooperative agreement with a total estimated amount of approximately $15 million subject to the availability of funds, but reserves the right to make multiple awards if it deems that preferable to qualified Bangladeshi Non-Government Organizations. The award is intended to cover a period of four years. This program is a dynamic new marketing innovation for health activity which builds on the successes of USAID’s long history of support for social marketing activities in Bangladesh. The new activity supports access to new and existing public health related products using new and innovative approaches to reach new beneficiaries using a private sector social marketing model. The new activity will be implemented under USAID/Bangladesh’s Health Service Delivery Project (HSDP) in line with the Mission’s Country Development Cooperation Strategy (CDCS) and the U.S. Government’s Global Health Initiative (GHI)