Tanzania Social Marketing Program (TSMP)

The goals of this this program is to improve the health status of Tanzanian families. To support this goal, the Tanzania Social Marketing Project (TSMP) has the following two intermediate results (IRs): IR 1 Aggressively expanded impact of targeted social marketing initiatives that are aligned to measurable behavioral outcomes in HIV/AIDS, FP/RH, child survival, and malaria. IR 2 Local capacity (civil, public, and private) to sustain social marketing activities in Tanzania strengthened to achieve public health outcomes. The TSMP will establish and maintain continuous, close working relationships with other implementing partners and programs supported through USAID and PEPFAR, other social marketing programs supported by other donors, the GoT at all levels, and the commercial sector.