National Marketing Campaign of the National Health Service Corps Program

Recovery - National Marketing Campaign of the National Health Service Corps Program The purpose of this announcement is to fulfill the disclosure requirement under the American Recovery and Reinvestment Act. It is provided for informational purposes only. The Health Resources and Services Administration (HRSA) will be procuring services through the General Services Administration Schedule 541 Advertising & Integrated Marketing Solutions (AIMS) in accordance with FAR 8.4. In accordance with FAR 8.405-2 HRSA has selected from eight firms which will be solicited to obtain services for National Health Service Corps (NHSC) Marketing Campaign. This effort will assist the Program in its recruitment and retention of primary care clinicians. The focus will be on: 1) supporting the President's Health Initiative to increase the number of NHSC primary care clinicians in medically underserved areas; 2) promoting existing NHSC sites and recruiting new sites; and 3) reinventing a brand/logo to increase visibility and awareness of the NHSC through various social marketing techniques, particularly web-based, print and media. It is anticipated that a single 24 month Time & Material type award will result form this requirement. This announcement is for informational purposes. It is not a solicitation.