Description: National Recovery Month 2011 Addiction Professional Day Celebration with NAADAC, The Association for Addiction Professionals The Program Support Center, plan to award a sole source Simplified Acquisition Procedures to Association For Addiction professionals (NAADAC the Association for Addiction Professionals) Background: National Recovery Month, now in its 22nd year, highlights the societal benefits of substance use and metal health illnesses treatment, lauds the contributions of treatment providers, and promotes the message that recovery from these disorders in all its forms is possible. The September observance also encourages citizens to take action to help expand and improve the availability of effective treatment for those in need. The month-long celebration educates policymakers, Federal, state and local government entities, employers and business leaders, healthcare professionals, insurance providers, and the general public about substance abuse and mental health illnesses as a national public health problem affecting millions of people and the crucial role treatment plays in reclaiming lives ravaged by substance use disorders. All activities and products produced and distributed in connection with the celebration advertise and promote the U.S. Department of Health and Human Services (DHHS) and the Substance Abuse and Mental Health Services Administration (SAMHSA) as leaders in the Federal effort to expand the availability of effective treatment and recovery services to all Americans. In general, the 2009 survey reveals that an estimated 22.5 million persons (8.9 percent of the population ages 12 and older) may have had either substance abuse or dependency problems in the past year. Of these, 3.2 million were dependent on or abused both alcohol and illicit drugs; 3.9 million were dependent on or abused illicit drugs but not alcohol; and 15.4 million were dependent on or abused alcohol but not illicit drugs. The survey also shows that the problems of substance abuse and mental illness are often intertwined. For example, among the 45.1 million adults aged 18 or older with any mental illness in the past year, 19.7 percent met criteria for substance dependence or abuse. Moreover, among the 11 million adults aged 18 or older with a serious mental illness (SMI) in the past year, 25.7 percent also had past year substance abuse dependence of abuse. Treatment for alcohol and drug addiction and mental health issues produces proven lasting benefits for people with addictive disorders, their families and society. Effective treatment helps clients achieve sustained reductions in alcohol and drug use, improve their physical and mental health, and lead more productive lives. People, in recovery, who have undergone treatment, are better able to raise families and contribute to their communities. Treatment also reduces criminal activity, significantly increases employment, and decreases homelessness among clients. Another issue concerning treatment and recovery services is the shortage of qualified professionals in the field and the lack of new recruits. Workforce issues are complex and linked to almost every challenge facing the treatment and recovery field. Like other health care professions, the field has encountered many barriers to effective staff recruitment and retention, and to maintaining competencies. In addition to these common workforce challenges, the treatment and recovery field frequently experiences prejudice, discrimination, lack of public support, under-funding, and misconceptions about treatment and recovery. The U.S. Department of Health and Human Services (DHHS), House Committee on Appropriations requested in its (FY) 2006 committee report that SAMHSA develop a report on the recruitment, retention and skill development needs of substance abuse treatment professionals. SAMHSA agreed that identified workforce development as a critical issue and has sought input from many groups through its Partners for Recovery initiative, including professional associations, colleges and universities, recovery support providers, State directors, treatment providers, Addiction Technology Transfer Centers (ATTCs), Federal agencies, clinical supervisors, human resource managers, and key leaders. In order to meet this report requirement, The field report entitled "Strengthening Professional Identity: Challenges of the Addictions Treatment Workforce" found that nationally, treatment capacity is insufficient to accommodate all those seeking services and is substantially inadequate to serve the total population in need. Capacity issues vary by geographic area, population and the type of treatment required. Per capita funding for treatment services also differs by State. Some States are able to invest substantial State and local resources into treatment, whereas others rely primarily on Federal funding. Given limited resources, States and localities are faced with difficult decisions, such as limiting the types or number of services individuals can receive and/or limiting the number of individuals who can receive services. Moreover, in recent years, many States have experienced severe revenue shortfalls that have reduced treatment capacity, despite Federal budget increases. When treatment systems are required to provide additional services with less funding, providers and the workforce experience enormous pressures. Additionally, a large number of individuals are unable to access care due to limited workforce capacity. Goals and Reasons: Utilizing the audience and reach of National Recovery Month, SAMHSA and NAADAC, The Association for Addiction Professionals, will join forces to reach out to educate and inspire possible candidates to join the addiction and mental health fields as career. Over the last 21 years, National Recovery Month has inspired millions of people to raise awareness about addiction, share their stories of recovery, and assist others who are in the midst of their own troubles. This year is no different. The 2011 theme, "Join the Voices for Recovery: Recovery Benefits Everyone!," highlights the physical, emotional, economic, and social benefits that health care reform will bring to individuals, families, and communities. This campaign draws attention to the importance of treatment and recovery, and the positive effect that a united community can have on those suffering from substance use and mental health disorders. In addition, the overall National Recovery Month observance celebrates the tremendous strides taken by individuals who have undergone successful treatment and recognizes those in the field who have dedicated their lives to helping people in need. The month-long celebration also attempts to educate employers and business leaders, policymakers, federal, state and local government entities, health care professionals, insurance providers and the general public about substance abuse and mental health illnesses as a national public health problem affecting millions of people and the critical role treatment plays in reclaiming lives, ravaged by alcohol, drug use, and mental health illnesses. NAADAC will hold a minimum of ten (10) National Recovery Month events, SAMHSA-sponsored, with an emphasis on workforce development and education. The National Recovery Month events and Addictions Professional Days will be an integral part of SAMHSA's 22nd annual National Recovery Month observance. As with all of the National Recovery Month efforts, the proposed ten (10) National Recovery Month and Addictions Professionals Day statewide community events will advertise and promote SAMHSA as a leader in the federal effort to expand the availability of effective treatment and recovery services available to Americans. This goal is consistent with SAMHSA's first strategic initiative: prevention of substance abuse and mental illness. These events aim to assist attendees in developing prevention prepared communities where families, schools, faith-based organizations, workplaces, and communities take action to promote emotional health and reduce the likelihood of mental illness and substance abuse. The proposed events also focus on other SAMHSA's strategic initiatives such as: public awareness and support; and healthcare reform. A continued key focus of the 2011 celebration is treating the whole person, not just the disorder. In addition, these events support the overall Office of National Drug Control Policy (ONDCP) goal of demand reduction and other Administration treatment initiatives. For all SAMHSA activities and events, special consideration and emphasis are required in the coordination of the community-based events to promote the interests of special emphasis groups and minorities. These groups include African American, Asian Pacific Islander, Hispanic, American Indians/Alaskan Natives, older Americans, adolescents and youth, medication-assisted therapy patients and the disabled community. The ten (10) National Recovery Month and Addiction Professional Day events play a significant role in the month-long observance for local community agencies, civic organizations, elected officials, business leaders, agencies and treatment services providers, people in recovery and others who come together to plan and execute events and activities to promote community action in support for and improvement of treatment. In years past, communities have come together to advocate for specific improvements and additional slots for treatment efforts. In doing so, the community-based events participants become both architects and activists for community change. This focus on state and local treatment needs is the principle goal of the National Recovery Month community-based events and activities. Task 1 NAADAC will conduct outreach to all its 46 State affiliates and their membership to develop focused events on National Recovery Month issues, Addictions Professional Days with an emphasis in those states that are able, on workforce development. A minimum of ten (10) events will be conducted in the month of September, 2011. NAADAC will post all National Recovery Month and Addictions Professional Days activities/information on the National Recovery Month web site at www.recoverymonth.gov, no later than July 1st, or, as soon as the basic information of date, times, location, type of event, local contact is available. Events must be highlighted as "SAMHSA-Sponsored" events. A sample of the event listing can be located on the National Recovery Month site www.recoverymonth.gov. NAADAC will work through the National Recovery Month Webmaster for any updates or changes to the listings once posted. NAADAC will also post the 2011 National Recovery Month banner on their organizations' web sites, linking back to www.recoverymonth.gov. The 2011 National Recovery Month banner can be found at the National Recovery Month website. Task 2 NAADAC and its State affiliates will collaborate with other partners where possible or with other events in the planning stages, to add and enhance the program in National Recovery Month issues addressed above. Task 3 NAADAC shall travel to as many National Recovery Month and Addictions Professional Days as budget permits to assist in event execution. A NAADAC representative shall travel to a minimum of five (5) events. Task 4 NAADAC shall work with its State affiliates and other potential partners to celebrate and highlight the addiction and mental health profession career path and reach out to actively encourage new recruits through workforce activities at colleges/universities and high schools. Task 5 NAADAC shall establish a State affiliate "seed" program of $1,000.00 per city to a minimum of ten (10) cities, to offer funds along with technical assistance to help develop and promote activities. Payment must be made to the local organization prior to the date of the event. Copy of check must be submitted to the project officer at SAMHSA as proof of the payment made to local organizations; it must be submitted prior to contract final payment, or, if required, during the contract. Copy of check must also include information of the local entity, amount, check number and date of issuance. Task 6 Contractor shall obtain issuance of state (gubernatorial), city (mayoral), and local (county) National Recovery Month proclamations in each of the ten (10) event locations to declare September as National Recovery Month in their jurisdiction. Proclamations must be sent in electronic format to the National Recovery Month Webmaster at
[email protected] or in hard copy to the project officer at SAMHSA for posting on the official National Recovery Month site by September 1, 2011. Task 7 Contractor shall work with local affiliates to generate media coverage of each of the events and will include a detailed account of all media coverage to include copies of the coverage for each event in the final project report to SAMHSA. Copies of all media coverage will be included in the final report and will be used in the National Recovery Month 2011 Road to Recovery wrap show highlighting the events held throughout the country. Materials will be sent directly to the producers of the show. Contractor will also ensure the listing of all National Recovery Month event information in local radio, TV, and newspapers events calendars. Task 8 Copies of all generated materials, media coverage, photos, audio visual materials and hold harmless forms for all ten (10) events shall be submitted as part of the final report by October 25, 2011 as well as to the producers of the 2011 Road to Recovery Wrap Show by no later than October 7, 2011. The Road to Recovery wrap show is produced each October and aired the first Wednesday of November and highlights the 2011 National Recovery Month observance and events held throughout the country. Delivery contact information for the Road to Recovery producers will be provided by the agency. NAADAC will be responsible for generating a final quantitative and qualitative report by October 25, 2011 that will include: • Theme • Participant's information and affiliation • Event location • Final attendance numbers (participants attendance shall be 300 or more per event) • Audio or video tapes including any hold harmless forms so materials can be used for other government events as deemed appropriate • Copies of generated media coverage report, including broadcast stories • Copies of all print media articles generated by the National Recovery Month event activity • Suggestions and ideas about how to improve the National Recovery Month event planning process or what was thought to be helpful A template identifying fields for these items will be made available by the project officer at SAMHSA Tasks 6-8 to be completed by October 25, 2011. Period of performance: From April 11, 2011 to October 25, 2011