TELEMARKETING BUREAUS AND DATA PROCESSING

This is not a solicitation. Nature of Acquisition: The United States Coast Guard Academy/Admissions Division requires a highly qualified, highly interested inquiry pool to meet enrollment demands for the Class of 2016. This acquisition will support this requirement in three distinct phases (student search, student qualification and student communication flow). Providing a targeted tele-search campaign that encourages students not yet in the inquiry pool to consider the USCGA as a college option. Contacting new and existing inquiries for the Class of 2016 by phone and email survey to discover their current interest level, intention to apply for admission, pressing questions and most important factors in college selection. RuffaloCODY, LLC will represent the USCGA to its primary customer, prospective students and parents, and will make strategic recommendations for USCGA recruitment and marketing. This places both the USCGA credibility and recruitment success in the hands of the Contractor. RuffaloCODY is a higher education enrollment management firm that has a highly qualified level of expertise in phone survey enrollment management services. RuffaloCODY has been doing this work since 1991 and has surveyed over two million students. This level of expertise guarantees validity of survey results, helps inform survey development, ensures proper recruitment sensitivity during the survey communication and qualifies the company to make recruitment strategy recommendations based on survey findings. In addition, RuffaloCODY anticipates a prospect to inquiry yield of over 20%. The industry standard for student search campaigns is less than 7%. RuffaloCODY is singularly recognized as the leader in higher education phone survey qualification services. They validate their work through extensive research and are often sought out by colleges and universities for expert consultation in this field. Authority: FAR 6.302-1 Any firm that believes they can meet these requirements may give written notification. Supporting evidience must be sufficient to demonstrate ability to comply. [email protected]