RRPI University of Southern Maine Marketing Subscription

The USPFO for Maine, Augusta, ME is issuing this synopsis of intent to award a sole source, firm fixed price contract on behalf of Recruiting and Retention Activities Directorate to the University of Southern Maine. Award will be made pursuant to FAR 13.106-1(b)(1)(i), and will entail an aggressive marketing/signage package for Army recruitment with the student body to begin no later than September 15, 2019 and continue to September 14, 2020. This package will include high-visibility signage, announcements, "storefront" style tables manned by recruiters and potential positioning of LED video displays located at sporting events and venues upon the Portland and Gorham campus. This contract effort is designed to generate leads among college students, develop brand awareness and education amongst the secondary audience (parents, coaches, and teachers). The Portland and Gorham locales are home to the majority of the University of Southern Maine's population and combined with the Greater Portland area, reflect over a significant amount of people who are impacted by the University of Southern Maine campus and associated activities. This marketing contract will be a significant component of Army recruitment rebranding efforts. No other venue in Maine and arguably greater New England is known to offer this sort of exposure to the student populous for the Maine Army National Guard Recruitment activities in this particular geographic area. All responsible sources may submit a bid, proposal, or quotation which shall be considered by the agency. This notice is for information purposes only and is not a request for quotation. No solicitation document is available and telephone, fax, or e-mail requests will not be honored. No contract will be awarded on the basis of offers received in response to this notice. A determination not to compete this proposed contract based on this notice is within the discretion of the Government. Please be aware that all information submitted in response to this request, whether written, oral, electronic, graphic, or any other medium, is considered public information under the Freedom of Information Act, 5 U.S.C. 552. The Government will not pay for any materials provided in response to this synopsis and submittals will not be returned to the sender. Issuance of this notice does not restrict the Government as to the ultimate acquisition approach. The USPFO for Maine will not release to any firm, agency, or individual outside the Government, any information properly marked with a proprietary legend without the written permission from the respondent. -END-