R--Advertising Services via Marketing Partnership & Race Sponsorship

Notice of Intent to Award Sole source Contract: - The National Guard Bureau, United States Property and Fiscal Office for Michigan, intends to solicit and award a sole source contract to Michigan International Speedway, (MIS) for Advertising Services via Marketing Partnership & Race Sponsorship for the Michigan National Guard in pursuit of qualified recruiting leads within the NASCAR Enthusiast demographic. This Sole Source requirement meets the conditions of FAR 13.106-1(b)(1); only one responsible source has been identified as reasonably available to provide the agency requirements. MIS is the only known source that can provide these advertising services directly to this target demographic. Information received as a result of this notice will be considered solely for the purpose of determining whether to conduct a competitive procurement. This synopsis is for notification purposes only and does not constitute a solicitation for bids, quotes, or proposals. The North American Industry Classification System (NAICS) Code is for this requirement is 711310. This will be a firm fixed contract. Services required include but are not limited to 1) Season long track signage to include: three backstretch billboards, twelve guest tram signs, two trackside billboards, three grandstand billboards, one highway billboard, track wall signage. 2) Advertising in two e-newsletters reaching MIS subscribers 3) Permission to produce promotional collateral to be inserted into all ticket mailings for MIS sponsored events 4) Advertising and banner placemen0t on MIS official website. 5) Meeting Space for 3 weekend events 6) Display Space Footprint for Weekend Events 7) Name and Title Rights to NASCAR World Truck Series Event - to include media speedway and race advertising campaign, speedway and race promotional collateral, National Pre and Post Event Media Coverage via Television, radio, and internet. The Government does not intend to pay for any information provided under this notice. A determination by the Government not to compete this proposed contract based on this notice is solely within the discretion of the Government. This synopsis does not constitute a solicitation, however all responsible sources that believe they can meet all of the requirements may contact the USPFO for Michigan via Email @ [email protected]. And be considered by the Government. If no responses are received by 26FEB13, 12:30 Noon Eastern Time a Sole source contract will be pursued with MIS.