Description
Statement of Work: National Recovery Month 2011 Major League Baseball Initiative Background: National Recovery Month, now in its 22nd year, highlights the societal benefits of substance use disorder and mental health illnesses treatment, lauds the contributions of treatment providers and promotes the message that recovery from these disorders in all its forms is possible. The September observance also encourages citizens to take action to help expand and improve the availability of effective treatment for those in need. The month-long celebration educates policymakers, federal, state and local government entities, business leaders, substance abuse providers, and the general public about substance abuse and mental health illnesses as a national public health problem affecting millions of people and the crucial role treatment plays in reclaiming lives ravaged by these disorders. All activities and products produced and distributed in connection with the celebration advertise and promote the U.S. Department of Health and Human Services (DHHS) and the Substance Abuse and Mental Health Services Administration (SAMHSA) as leaders in the federal effort to expand the availability of effective substance use disorder and mental health illnesses treatment and recovery services to all Americans. The 2009 National Survey on Drug Use and Health (NSDUH) reports that in many areas there is an increase in the use or misuse of substances in comparison to the 2008 report. For instance, current illicit drug use increased among the nation's adolescents. The rate of adolescents ages 12 to 17 acknowledging drug use in the past month rose from 9.3 percent in 2008 to 10.0 percent in 2009. The report also indicates that the use of cigarettes remained the same from 2008 to 2009 among people ages 18 to 25. This last figure, however, had been gradually decreasing from 45.3 percent in 2002 to 40.8 percent in 2008. Similarly, the level of underage drinking, ages 12 to 20 remained stagnant from 2008 to 2009. Current alcohol use among underage persons steadily dropped from 2002 to 2008 but rose in 2009. Among the most notable findings was that the level of current marijuana use among youth ages 12 to 17, which had declined significantly from 8.2 percent in 2002 to 6.7 percent in 2006 and stayed there until 2008, increased to 7.3 percent in 2009. There was also an increase in the misuse of prescription drugs. Nonmedical use of prescription drugs among young adults aged 18 to 25 increased from 5.5 percent in 2002 to 6.3 percent in 2009, due largely to an increase in the nonmedical use of prescription pain relievers from 4.1 percent in 2002 to 4.8 percent in 2009. In general, the 2009 survey reveals that an estimated 22.5 million persons (8.9 percent of the population ages 12 and older) may have had either substance abuse or dependency problems in the past year. Of these, 3.2 million were dependent on or abused both alcohol and illicit drugs; 3.9 million were dependent on or abused illicit drugs but not alcohol; and 15.4 million were dependent on or abused alcohol but not illicit drugs. The survey also shows that the problems of substance abuse and mental illness are often intertwined. For example, among the 45.1 million adults aged 18 or older with any mental illness in the past year, 19.7 percent met criteria for substance dependence or abuse. Moreover, among the 11 million adults aged 18 or older with a serious mental illness (SMI) in the past year, 25.7 percent also had past year substance abuse dependence of abuse. Goals and Reasons: The Major League Baseball (MLB) initiative will be an integral part of SAMHSAs 22nd annual National Recovery Month. The effort proposed is to collaborate with the Community Anti-Drug Coalition of America (CADCA) and continue work with local organizations to coordinate and sponsor National Recovery Month events involving both the professional league and the minor league baseball community. The National Recovery Month MLB events will recognize the need to support treatment for alcoholism, drug addiction, and mental health illnesses and educate people that these disorders know no boundaries in race, gender, culture and social and economic status. Baseball has been coined as America's National pastime and millions of Americans tune into and attend Major League Baseball games. MLB players and coaches become household names and children and adults admire them as heroes and leaders. Because of the admiration baseball players and coaches receive from people, they add value to events, initiatives and activities held by civic leaders and the community, and therefore, encourage greater participation and involvement. SAMHSA has sponsored the National Recovery Month MLB initiative since 2004. The aim for the 2011 observance is to grow the attendance record of each event and to engage major figures of MLB and recognized public elected officials and their spouses in order to draw increased media attention to these events. Additionally, this year Recovery Month will collaborate with CADCA to garner additional participation and interest in the recovery-oriented events. CADCA, the nation's leading drug abuse prevention organization, represents the interests of more than 500 community coalitions in the country. They are also instrumental in training local grassroots groups, known as community anti-drug coalitions, in effective community problem-solving strategies, teaching them how to assess their local substance abuse-related problems and develop a comprehensive plan to address them. The 2011 theme, "Join the Voices for Recovery: Recovery Benefits Everyone!" highlights the physical, emotional, economic, and social benefits that health reform will bring to individuals, families, and communities. This campaign draws attention to the importance of treatment and recovery, and the positive effect that a united community can have on those suffering from substance use and mental health disorders. The month-long celebration also attempts to educate policy makers, federal, state and local government entities, business leaders, treatment services providers, and the general public about substance abuse and mental health illnesses as a national public health problem affecting millions of people and the critical role treatment plays in reclaiming lives, ravaged these disorders. As with all of the National Recovery Month efforts, the proposed community events will advertise and promote SAMHSA as a leader in the federal effort to expand the availability of effective treatment and recovery services available to Americans. This goal is consistent with SAMHSA's strategic initiatives: prevention of substance abuse and mental illness and recovery support. These events aim to assist attendees in developing prevention prepared communities where families, schools, faith-based organizations, workplaces, and communities take action to promote emotional health and reduce the likelihood of mental illness and substance abuse. The proposed events also focus on other SAMHSA's strategic initiatives such as: public awareness and support; and healthcare reform. A continued key focus of the 2011 celebration is treating the whole person, not just the disorder. In addition, the community events support the overall Office of National Drug Control Policy (ONDCP) goal of demand reduction and other Administration treatment initiatives. SAMHSA activities and events must give special consideration and emphasis in the coordination of the community-based events to promote the interests of special emphasis groups and minorities. These groups include African American, Asian Pacific Islander, Hispanic, American Indians/Alaskan Natives, older Americans, adolescents and youth, medication-assisted therapy patients, and the disabled community. The contractor, along with the help of the organizing local event committee and the MLB team in each of the selected cities, will achieve the following goals: • Collaboration with the local Single State Authority and a local recovery organization in order to promote recovery and treatment for substance use disorders and mental health illnesses • Promoting National Recovery Month through materials, banners, logos, and events at the baseball game. • Generating local media coverage in order to further promote outreach to the community regarding recovery. Contract Deliverables and Tasks: Task 1: • Contractor shall make initial contact with MLB organizations to gain participation of six (6) MLB organizations and local event coordinating organizations. In order to determine the local organization, the contractor must contact the Single State Authority to coordinate the event with their office. The Project Officer must also approve the six coordinating organizations. • Within 30 days of award of a contract, Contractor shall be responsible for contacting and working with six (6) MLB team organizations to organize National Recovery Month events. • The contractor shall give the local sponsoring entities $1,500 for their efforts to help cover incidental costs. Proof of payment to local entities is required. Proof must be in the form of the copy of the check to show the local entity receiving the funds as well as the amount. Monies must be paid to organizations, not individuals. No monies are to be collected by the contractor from any of the local organizations involved in the coordination of the National Recovery Month Major League Baseball initiative. Payment of the contractors services to the local community in coordinating this effort are deemed to be paid by this contract. Contractor must complete Task 1 within 30 days after contract award Task 2: • The Contractor must input all the games and event information in the official National Recovery Month web site at www.recoverymonth.gov as soon as the game date is decided. Additional information needs to include the game time, game information and a description of the National Recovery Month event. Events must be highlighted as SAMHSA-Sponsored events. A sample of the event listing can be located on the National Recovery Month site. NOTE: SHOULD CHANGES TO THE EVENT LISTINGS BE NEEDED, CONTRACTOR MUST NOTIFY SAMHSA PROJECT OFFICER AND DESIGNATED WEBMASTER TO INITITATE CHANGES. Contractor must complete Task 2 within 45 days of contract award. Task 3: • Contractor will assist the MLB and local coordinating organizations in the development of the: 1. Invitation letter, distribution list and mailings (SAMHSA and National Recovery Month must be identified on all materials generated.) 2. Event advertising and marketing pieces (SAMHSA and National Recovery Month must be identified on all materials generated.) 3. Media advisories, news releases and media list (SAMHSA and National Recovery Month must be identified on all materials generated.) 4. Public education materials such as flyers, posters, etc., for use before and during the event (SAMHSA and National Recovery Month theme and logo must be identified on all materials generated. Funding credit must also be included such as this event was partially funded by the U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration. 5. Include a minimum of two mailings complemented by numerous promotional and follow-up telephone calls. • Contractor shall develop media contacts and secure coverage of MLB initiatives through news and public affairs programs and publicize DHHS/SAMHSA's National Recovery Month celebration. Contractor shall also include a detailed account of media coverage for each event in the final project report to the project officer at SAMHSA. • SAMHSA's National Recovery Month and the MLB initiative shall be linked to and mentioned in all advertising for the celebration. SAMHSA plans to promote and distribute materials through conference exhibits, workshop opportunities, community stakeholders, and the recovery community. All National Recovery Month community-based events shall be posted on the National Recovery Month web page and identified as "SAMHSA-Sponsored." • Copies of all generated materials shall be submitted to the project officer at SAMHSA for approval prior to sending, printing or airing. Copies of the sent materials, as well as the generated contact lists shall be submitted to the project officer at SAMHSA as part of the final report. Task 4: • The contractor shall develop formal letters in order to invite Congressional delegates, to include U.S. Senators and Members of Congress, as well as local key dignitaries and civic and elected officials such as mayors, and city council members. Copies of the letters shall be submitted to the projector officer at SAMHSA for approval prior to mailing. • Copies of all generated materials must be submitted to SAMHSA for approval prior to sending. Copies of the sent materials shall be submitted to the project officer at SAMHSA as part of the final report. Contractor must complete Task 3 & 4 within 60 days of contract award. Task 5: • The contractor shall obtain one (1) personal vignettes from an MLB team member, retired or current, coaching or managing staff, or family member. The vignette should include the effects that treatment has had on reclaiming their lives. Final payment will not be made until vignettes, photos and signed hold harmless forms are property of SAMHSA. Signed hold harmless forms for the vignettes are required allowing HHS/SAMHSA to use the information in the public domain and may be reproduced in its entirety or excerpt pieces in official agency future publications with out further permission. The vignette must be submitted to the project officer at SAMHSA prior to contract end-date. • The contractor shall obtain participation of SAMHSA officials or designated representative at the ceremony that will throw out the game ball, and/or participate with an in-field introduction, or an equivalent activity during the game. The contractor must highlight SAMHSA materials such as airing the 2011 Public Service Announcements at the game, hanging banners and posters, etc. • Signage at the games must reflect and promote the SAMHSA logo as well as the 2011 National Recovery Month theme and logo. Funding credit must also be included such as this event was partially funded by the U.S. Department of Health and Human Services, Substance Abuse and Mental Health Services Administration. Task 6: • Contractor will acquire and generate photos, video footage and materials, to include signed hold harmless forms, submitted to the agency no later than 14 days after each event, so materials can be used in highlighting the accomplishments of the National Recovery Month activity. Footage and all the signed hold harmless forms will be provided to SAMHSA within 14 days of the event for use in the television, radio and web-based Road to Recovery series production highlighting the accomplishments of the 2011 National Recovery Month celebration. The photographs must submitted in a high resolution pdf format or in a high resolution digital jpeg format for use in television, production, and web publication. Any video must be broadcast quality. Signed hold harmless forms are required for all footage and photos allowing HHS/SAMHSA to use the information in the public domain and may be reproduced in its entirety or excerpt pieces in official agency future publications with out further permission. • SAMHSA/CSAT's National Recovery Month and the MLB initiative will be linked to and mentioned in all advertising for the celebration. SAMHSA/CSAT plans to promote and distribute materials through conference exhibits, workshop opportunities, community stakeholders, and the recovery community. All National Recovery Month community-based events will be posted on the National Recovery Month web page and identified as "SAMHSA-Sponsored". Task 7: • The contractor, or a contractor representative, shall travel to a minimum of three (3) games or as many games as budget permits to assist in event execution. Task 8: • Contractor will work with SAMHSA/CSAT outreach minority contractors and emphasize incorporating minority organizations and/or individuals in the community forum events. Inclusion of specific minorities/organizations in those communities ensures that issues relevant to these communities are addressed. • The contractor must keep a record of outreach to minority contractors and community organizations. The record must be submitted in the final report. • Special target communities include: • African Americans • Asian American and Pacific Islanders • Hispanics • American Indians/Alaskan Natives • Youth • Medication-Assisted Therapy Consumers • Persons with a disability Task 9: • Contractor will be responsible for generating a final quantitative and qualitative report by 15 days prior to end of contract, that will include the participating MLB organizations, event location, final attendance numbers, photos and audio/video tapes, any hold harmless forms so materials can be used for other government events as deemed appropriate, generated media coverage report, including print and broadcast, and copies of all print media articles generated by the National Recovery Month events and activities. The hold harmless forms must clearly indicate which photo or footage they represent and must clearly identify individuals. • The report should include any suggestions and ideas about how to improve the National Recovery Month event planning process or what was thought to be helpful. Materials on the events may be requested by SAMHSA earlier than contract end-date for inclusion in the final report of the National Recovery Month observance and multimedia products produced to promote the observance highlights. JUSTIFICATION FOR OTHER THAN FULL AND OPEN COMPETITION I. Contracting Organization: The Substance Abuse and Mental Health Services Administration II. Description of Action: Sole Source III. Description of Supplies/Services: National Recovery Month 2011 Major League Baseball Initiative The Major League Baseball (MLB) initiative will be an integral part of SAMHSAs 22nd annual National Recovery Month. The effort proposed is to collaborate with the Community Anti-Drug Coalition of America (CADCA) and continue work with local organizations to coordinate and sponsor National Recovery Month events involving both the professional league and the minor league baseball community. The National Recovery Month MLB events will recognize the need to support treatment for alcoholism, drug addiction, and mental health illnesses and educate people that these disorders know no boundaries in race, gender, culture and social and economic status. Baseball has been coined as America's National pastime and millions of Americans tune into and attend Major League Baseball games. MLB players and coaches become household names and children and adults admire them as heroes and leaders. Because of the admiration baseball players and coaches receive from people, they add value to events, initiatives and activities held by civic leaders and the community, and therefore, encourage greater participation and involvement. SAMHSA has sponsored the National Recovery Month MLB initiative since 2004. The aim for the 2011 observance is to grow the attendance record of each event and to engage major figures of MLB and recognized public elected officials and their spouses in order to draw increased media attention to these events. Additionally, this year Recovery Month will collaborate with CADCA to garner additional participation and interest in the recovery-oriented events. CADCA, the nation's leading drug abuse prevention organization, represents the interests of more than 500 community coalitions in the country. They are also instrumental in training local grassroots groups, known as community anti-drug coalitions, in effective community problem-solving strategies, teaching them how to assess their local substance abuse-related problems and develop a comprehensive plan to address them. The 2011 theme, "Join the Voices for Recovery: Recovery Benefits Everyone!," highlights the physical, emotional, economic, and social benefits that health reform will bring to individuals, families, and communities. This campaign draws attention to the importance of treatment and recovery, and the positive effect that a united community can have on those suffering from substance use and mental health disorders. The month-long celebration also attempts to educate policy makers, federal, state and local government entities, business leaders, treatment services providers, and the general public about substance abuse and mental health illnesses as a national public health problem affecting millions of people and the critical role treatment plays in reclaiming lives, ravaged these disorders. The collaboration of SAMHSA/CSAT and CADCA will successfully work to expand the reach of Recovery Month and awareness that prevention works, treatment is effective, and people recover. SAMHSA/CSAT works to educate consumers that treatment is effective and recovery is possible. SAMHSA recognizes that prevention, early intervention and treatment of mental and substance use disorders are an integral part of improving and maintaining overall health and that treatment must be personalized to best fit the consumer's needs in order to achieve maximum benefit of services provided. CADCA's work aligns to support three of SAMHSA's Strategic Initiatives: Prevention of Substance Abuse and Mental Illness, Recovery Support, and Public Awareness and Support. IV. Authority: 10 USC 2304(c)(1), as implemented by FAR 6.302-1(FAR 6.303-2(a)(4) V. Efforts to Obtain Competition: At Recovery Month Planning Partner Meeting as we let organizations know of future opportunities that will be posted on Federal Business Opportunities website and encourage them to apply. At that time and at present there are no organizations that are interested or capable of providing this service. Additionally, smaller organizations have held this contract in the past and they have been unable to complete the tasks fully. This contract is a logical follow-on to previous actions. VI. Fair and Reasonable Costs: Research has revealed that the price of this initiative and ongoing outreach is fair and reasonable based on comparison to other training efforts. VII. Market Research: Market Research was conducted to see if there were any small business that could provide this requirement. Market Research was conducted via the web and then CCR, based on this it was determined that there were no small business that could provide these services. VIII. Other Facts: The Proposed Contractor is the nation's leading drug abuse prevention organization, represents the interests of more than 500 community coalitions in the country. They are also instrumental in training local grassroots groups, known as community anti-drug coalitions, in effective community problem-solving strategies, teaching them how to assess their local substance abuse-related problems and develop a comprehensive plan to address them. They are in a position to support the community organizations that will host the local events because of their unique leadership capacity. It would not be in the government's interest to advertise this requirement as full and open because CADCA is uniquely positioned to complete this requirement at a fair and reasonable, price.