Media Buying Services

* All proposal must be EMAILED to [email protected] . USHMM offices are currently closed and therefore no hardcopy proposals will be accepted. * * Soliciation Amendment One (1) Published and atatched to respond to questions* For full information for this soliciation please refer to the attached documents. The United States Holocaust Memorial Museum is seeking media buying services for online awareness, engagement and growth among its digital properties. Services include: • Purchase advertising from digital companies (e.g, Facebook/Instagram, Twitter, YouTube, Care2) • Negotiation price and placement of ads • Research and recommend new technologies and capabilities among existing and potential platforms and services to achieve Museum audience objectives • Expertise in audience targeting and segmentation • Build and deploy ads natively within properties, where applicable • Analyze results from efforts on an on-going basis, recommending and executing optimization based on performance • Balance budget and ROI Offerors shall submit a proposal that demonstrates: (a) Capability and experience providing the services noted above and detailed in the evaluation criteria below. (b) Specific experience in placing media for engagement purposes (c) Specific knowledge and understanding of the USHMM or similar institutions, including experience identifying / targeting / recommending advertising for the audiences listed in the evaluation criteria below. (d) Cost proposal including any proposed cost escalation for subsequent option periods . The term or any resulting contract will be for one (1) base year with the potential for four (4) option periods of 12 months. SAM database compliance An Offeror is required to be registered in SAM (www.sam.gov) when submitting an offer or quotation, and shall continue to be registered until time of award, during performance, and through final payment of any contract, basic agreement, basic ordering agreement, or blanket purchasing agreement resulting from this solicitation. Offerors not registered in SAM when submitting an offer will be considered non-responsive and will not be consider further. The deadline for questions is 6/3/20 by 12:00PM.