Description
This Small Business Sources Sought Notice is for information and planning purposes only and shall not be construed as a solicitation or as an obligation or commitment by the Government. This notice is intended strictly for Market Research. The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) of the National Institutes of Health intend to procure the following services: 50 weeks (one year) of radio time for the Healthy Moments reports delivered by NIDDK Director Dr. Griffin P. Rodgers. Healthy Moments will feature healthy lifestyle tips and other important health information. Through Healthy Moments reports, NIDDK and Dr. Rodgers will convey consistent, reliable, and authoritative health information to African Americans, who are disproportionately affected by diabetes, kidney and some digestive diseases, and other health problems. Healthy Moments audio reports will be broadcast on the radio, posted on the web, and will stream on the web via multiple radio stations that target adult African American listeners across areas in Maryland, Virginia, and Washington, D.C. Healthy Moments reports will be produced and recorded by NIDDK. NIDDK will also provide transcripts plus supplementary web content to the stations for the duration of the contract. The contractor will secure and deliver Healthy Moments reports on-air and via the web, with five radio stations that target adult African American listeners in local areas. Requirements include broadcasting and streaming a designated number of Healthy Moments audio reports; providing announcements throughout the week to promote those on-air and streaming reports; designing and maintaining accurate, customized, Healthy Moments webpages for each station's website; creating and displaying web promotions and advertisements for Healthy Moments; building and maintaining a Healthy Moments survey for each station's website; and sponsoring, implementing and promoting an annual contest to promote the Healthy Moments survey. The contractor will also provide consistent feedback to NIDDK on audience impressions and quality control by providing NIDDK with monthly survey results and Arbitron ratings data for each Arbitron book. To ensure quality control is on target, the contractor must supply weekly air checks for each broadcast and offer make-good time for any audio reports or web components that are delivered outside agreed-upon parameters. The intended procurement will be classified under North American Industrial Classification (NAICS) code 515112 with a size standard of $7.0. All respondents are requested to identify their firm's size and type of business. Interested firms responding to this market survey must provide (a) capability statement demonstrating their experience, skills and capability to fulfill the Government's requirements for the above. The capability statement shall be in sufficient enough detail, but not to exceed 15 pages, so that the Government can determine the experience and capability of your firm to provide the requirements above. Three copies of your capability statement should not to exceed 15 pages, should include references. Capability statement must be received at the address identified in this synopsis by no later than 10 days prior to close of business (12:00 P.M. local time at designated location) on April 12, 2010. Responses by FAX or E-MAIL WILL NOT BE ACCEPTED. This synopsis is for information and planning purposes and is not to be construed as a commitment by the Government, nor will the Government pay for information solicited. Disclaimer and Important Notes: This notice does not obligate the Government to award a contract or otherwise pay for the information provided in response. The Government reserves the right to use information provided by respondents for any purpose deemed necessary and legally appropriate. Any organization responding to this notice should ensure that its response is complete and sufficiently detailed to allow the Government to determine the organization's qualifications to perform the work. Respondents are advised that the Government is under no obligation to acknowledge receipt of the information received or provided feedback to respondents with respect to any information submitted. After a review of the responses received, a pre-solicitation synopsis and solicitation may be published in Federal Business Opportunities. However, responses to this notice will not be considered adequate response to a solicitation.