D -- Sports Marketing Program Support

The National Highway Traffic Safety Administration (NHTSA) intends to negotiate with the Strategic Sports Group (SSG) to provide unique and specialized support for marketing traffic safety to sports fans who typically are also at high risk of being in automobile crashes. The campaign's objective is to support program efforts to further raise awareness, change attitudes and modify behavior of target audiences and key influences of this group. The contractor shall maintain ongoing communication with various sports industry organizations, (as necessary) its sponsors and promoters and NHTSA, and serve as liaison among the various organizations. The purpose of this liaison will be to create and leverage sponsorship opportunities to promote existing campaigns to high-risk audience (18 to 34 years-old) who also index high for consumption of sports. The contractor shall be responsible for developing partnership plans for activities, events, media development and marketing. The contractor, working in consultation with NHTSA, shall be responsible for the development and production of multimedia materials that may include marketing materials, adaptations of radio public service announcements and live read copy, print ads, and other promotional materials in both English and Spanish, as my be necessary for press conference and/or other activities and events. Written response must include detailed information relating to the specific requirement above along with professional qualification and relevant expertise to perform the requirement as specified. The contractor shall be responsible for placing marketing materials with the appropriate media, and with other appropriate venues, organizations and/or publications. Expression of interest without sufficient detail to permit evaluation of capabilities will not be considered. Oral expressions of interest will not be considered. This notice of intent is not a request for competitive quotations nor is a Request-for-Quotations document currently available. It is anticipated that a Fixed Price Type order will be awarded for this effort. The period of performance is for one year from effective day of award. A determination by the Government not to compete this action based upon responses to this notice is solely within the discretion of the Government. Information received will be considered solely for the purpose of determining whether to conduct a competitive simplified acquisitions. In the absence of responses from interested firms demonstrating their capability, NHTSA intends to request a quotation from Strategic Sports Group (SSG) on a noncompetitive basis for the work described. Responses must be received by the listed procuring office within 15 calendar days from date of publication of the notice. ****